Wanna' know why huge SUVs and giant “1/2 ton” trucks that are as big as 1 ton trucks of yore are winning and cars are losing?
Check out the condition of most surface streets and highways. Big wheel/tire combos with long travel suspension makes roads befitting a 3rd world nation more navigable. Factor in that the higher vehicle is seen to be more likely to win the full-contact driving battle, and you can better understand why every 90 lb soccermom in the nation is climbing up into a giant pickup.
Also see the decline of the male population of this nation actually doing anything very manly. A fashion accessory is needed to pump up the Y-chromosome, and what better way to do that than with a $75K 4-door pickup truck with camel-colored fine grain leather, deep pile carpet, and heated and cooled full massage seats.
It’s stupid, but that’s how we roll in this country.