Mostly, it has been a general, organically grown, grass roots excitement that just runs itself - Until we get to the next thread drift and move on to the next big deal.
Speaking for the Carlisle badges, I did them because I thought it would be cool to have and the commemoration of the event was a good hook. We’ve had a slew of tee shirts over the years so this was different. We’ve also done one-off beer mugs, some artwork, some tool bags and other things, although the grill badges have not been repeated (yet). Variety is the spice of Speedsters.