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Reply to "The new heater for Pearl thread II"

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Gordon, you certainly have some romantic notions of what a Users Manual is today.

I haven’t seen a schematic diagram in one since 1968. You’re opening yourself to all kinds of legal exposure by implying the user should be monkeying with that stuff. What if they wrap themselves around a pole while trying to solder some connections while driving?

A users manual is now a place for your legal team to get in every conceivable warning against self-immolation. Have you ever considered that someone could burn themselves up if dousing themselves in gasoline and smoking while using your product? Better get that warning in the manual!

Those warnings usually take up the first 20 pages or so. After that, just print the return address of your ‘service’ department. You don’t need to staff an actual service department. Just pay some guy in Bangladesh to stuff envelopes with the form letter about how the product was ‘unrepairable’ and charge the customer whatever you want for a replacement plus about 75 bucks for shipping.

You should be able to clear half again as much from the ‘service’ operation as from new orders.

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