"Vred is a Dutch company, and unknown to almost everybody outside of this little hobby"
Unless, of course, you live in Europe. Vredstein is the Goodyear of the Netherlands, been around for over 100 years and making everything from auto and truck tires, to heavy equipment and even bicycle and motorcycle tires. Really good company making very good products. It has been Indian owned (Apollo) since 2005 or so, but has been managed by the same Euro team as before the acquisition.